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Plan
Find the highest-leverage opportunity and define the next focused sprint.
Never Stop Improving
Discovery. Strategy. Execution.
How It Works
How It Works
How It Works
How It Works
How It Works
How It Works
How It Works
How It Works
How It Works
How It Works
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MEDIATOWN
How real storefronts actually grow.
Most agency "processes" are a slide deck and a handshake.
Then they invoice you and vanish, and the thing they built starts quietly rotting the day they leave. Ours doesn't end. Plan. Build. Learn. Repeat. Every single month, for as long as you're paying us to keep doing it — which, if it's working, is going to be a while.
Our process evolved from Growth-Driven Design, a proven methodology, and extended it past the website to cover the full loop: marketing, funnel, and commerce. It's been particularly effective for B2C brands where repeat purchases are the actual growth engine. We call the result Growth-Driven Commerce.
The operating system
How Growth-Driven Commerce works.
The process
02Build
Bring strategy, design and technology together to ship meaningful work.
The process
03Learn
Measure real behaviour, understand the result and remove what is not working.
The process
04Repeat
Put the next insight into motion and compound progress month after month.
The process
Plan the next move.
Plan
Before a single pixel moves, we run a full audit on your business, customer cohorts,
checkout flow, and marketing data. Then we apply 20+ years of e-commerce experience
to isolate one specific priority for the month.
An agency that tries to move every
growth lever at once usually moves none of them.
In This Stage
- Full audit across business, customer cohorts, marketing, and spreadsheets
- 20+ years of direct B2C e-commerce pattern matching
- One target locked in: More Customers, Bigger Orders, or Higher Purchase Frequency
The process
Build what matters now.
Build
We get to work on whatever the data pointed at this month. That might mean a custom
Shopify checkout rebuild, high-converting product photography, automated Klaviyo
flows, or a packaging redesign. We build what the roadmap demands, not whatever
is easiest for us to sell you.
In This Stage
- Custom Shopify Liquid code, Figma UI/UX, Klaviyo automation, HubSpot personalization, bundling, — whatever the job actually calls for
- One priority executed properly at a time instead of five things done halfway
- Senior specialist execution across every discipline
The process
Learn from the market.
Learn
We don't launch an ad set or email flow and wander off. We watch user behavior,
track transaction metrics, and report cold, hard facts every 30 days. What worked
gets locked in and optimized. What failed gets killed, on the record. No guessing.
No 90-minute meetings about feelings.
In This Stage
- Monthly performance tracking against P&L metrics, not platform vanity stats
- Honest, written attribution reviews: what worked stays, what didn't gets fixed
- Every finding feeds directly into the next month's Plan
The process
Repeat with better information.
Repeat
Most agencies call it a partnership right up until the invoice clears. Then the calls slow down and you're on your own. We run this again next month. And the month after that.
In This Stage
- Same cycle, same rigor, every month
- Results compound instead of resetting
- Eventually it stops feeling like a vendor and starts feeling like infrastructure
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Our Process
5 Steps
WHATGOESINTOYOURSPRINTS
WHAT GOES INTO YOUR SPRINTS
We deliver 17 core commerce disciplines under one predictable monthly subscription. We do not sell these as separate, disconnected services. You subscribe, draw from a shared pool of monthly credits, and deploy us where your roadmap needs us most.
Schedule a consultation01
Customers
Get Found, Get Chosen
SEO (Search Engine Optimization): Gets your store found organically before prospects even know your brand name.
AEO (AI Engine Optimization): Ensures your products get recommended when customers search via ChatGPT, Claude, and Perplexity.
Paid Acquisition: Targeted Meta, Google, and TikTok ad campaigns managed around contribution margin, not vanity ROAS.
Content & Creator Partnerships: User-generated content (UGC) and lifestyle assets that drive social discovery without depending on algorithm moods.
CRO (Conversion Rate Optimization): On-site UI/UX testing that turns the traffic you already paid for into paying customers.
02
AOV
Bigger Orders
Product Photography & Video: High-resolution studio and lifestyle assets that make your product look worth a premium price tag.
Merchandising & Bundling: Catalog structure, dynamic cross-sells, and tier-building that lift a $40 cart to $140.
Packaging & Unboxing: Mailer box artwork, custom cut-and-bleed packaging templates, and unboxing inserts that make a $40 product feel like a $140 purchase the moment it lands on a customer's doorstep.
03
Frequency
More Often
Email & SMS Lifecycle Marketing: Automated welcome series, abandoned cart flows, and win-back campaigns tuned to customer behaviour.
Brand Loyalty & Rewards: Custom retention programs (like RAILBLAZA Rewards) that turn one-time buyers into repeat brand advocates.
Subscription & Replenishment: Pause, skip, and dunning management built to secure predictable recurring revenue.
Customer Service Optimization: Onboarding workflows and fast resolution systems that convert support tickets into repeat sales.
04
Foundational
The Infrastructure
Storefront & Checkout Engineering
We don't force every brand into a generic template. We engineer storefronts around your actual technical requirements:
- Shopify: Lightning-fast, conversion-tested theme code built on Foundry, our base framework.
- WooCommerce: Deep PHP and database optimization for brands running years of custom WordPress infrastructure.
- Medusa.js (Headless & AI-Ready): Custom headless architecture for brands that need complete logic control, high-tempo API flexibility, and future-proof AI integration.
Website Care & Maintenance: Core Web Vitals monitoring, security patches, and fast bug fixes to keep your site running.
Data, Analytics & Attribution: Server-side tracking that proves what's actually working on your P&L.
Logistics & Fulfillment Optimization: Frictionless checkout-to-doorstep integration that improves customer satisfaction.
Quick look
Growth-Driven Commerce vs. Traditional Agencies
Execution Cadence
Growth-Driven Commerce
Continuous 30-day monthly sprints
Traditional Marketing Agency
One big launch, then radio silence
Pricing Structure
Growth-Driven Commerce
Flat monthly subscription, zero surprise bills
Traditional Marketing Agency
Variable hourly rates and bloated change orders
Reporting & Facts
Growth-Driven Commerce
Honest monthly numbers: we kill what fails
Traditional Marketing Agency
40-slide decks highlighting cherry-picked wins
Scope Flexibility
Growth-Driven Commerce
Shift capacity between disciplines as priorities change
Traditional Marketing Agency
Rigid contracts requiring new proposals for every tweak
Team Model
Growth-Driven Commerce
Embedded 4-person squad (Strategist, Dev, Designer, Tech)
Traditional Marketing Agency
Account manager middleman passing work to junior interns
The growth equation
Small gains multiply.
Growth calculator
The growth equation
Calculatethecompoundingadvantage
$
Enter an approximate figure. Nothing is submitted or stored.
C × AOV × F = $250,000 monthly revenue
×
×
$250,000
×
1.10
×
1.10
×
1.10
=
$332,750
The compounding advantage
+$7,750 more per month That is $93,000 more per year.If the gains just added up
$325,000 +30% total growthBecause the gains compound
$332,750 +33.1% total growthThis calculator provides a directional estimate based on simplified assumptions. Contact MediaTown for a detailed analysis tailored to your business.